Dialectyx Solutions is combining the worlds of entertainment and academia with a new online educational program based on the Sony TV series “Dragons’ Den.”

The new web-based business learning course was created in collaboration with Sony Pictures Television, which represents the Dragons’ Den brand internationally, the BBC, which produces the U.K. version of the TV show, and inspired by research and teachings from the University of Hertfordshire and the University of Cambridge.

Designed to improve people improve business acumen and entrepreneurial skillsets, the program offers more than 15 hours of material that includes clips and case studies from the TV show, as well as activities that let users sit in the hot seat as a Dragon and decide how to invest £100,000.

“Whether you’re an entrepreneur, job seeker, start-up or corporate executive, the Dragons’ Den online educational program offers the support and flexibility to acquire key business skills that will take your career or business to the next level,” says Steve Arnold, chief executive officer, Dialectyx. “At a time of great uncertainty in both the job market and the wider economy, self-improvement is critical to secure a strong financial future. This product gives you more than a fighting chance.”