'Dragon Ball Z' Battles with Adidas'Dragon Ball Z' Battles with Adidas
Toei Animation and Adidas Originals have paired up for a new project inspired by the anime property “Dragon Ball Z.”
August 31, 2018
The collaboration reimagines the series’ iconic battles through sneaker form. The line offers seven silhouettes from the Adidas Original portfolio, which represent the characteristics of the heroes and villains in each story. The first project will be the ZX500 RM and Yung-1, that detail the battle between Son Goku and Frieza. Next, the project will bring the fight between Son Gohan and Cell to life through the Deerupt and Prophere models. The Ultra Tech and Kamanda silhouettes will channel the battle between Vegeta and Majin Buu. Another shoe will also offer Shenron the Dragon on the EQT Support Mid ADV PK.
Each release will contain two silhouettes, one hero and one villain, and will drop each month from Sept. through Dec.
“Adidas is an exceptional partner, and it’s been a delight working with their creative team to bring this exciting collaboration to life,” says Masayuki Endo, president, Toei Animation. “Their artistic vision adds a new chapter to the ongoing story of Dragon Ball’s merchandising success, and we can’t wait for fans to discover what’s been created."
The shoes will be sold in collaborative packaging that features an individual Dragon Ball detail. Each box can be combined to create a unique image, a nod to the tapestry-like images found on the spines of the original Dragon Ball magazines.
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