Dr. Seuss Enterprises Promotes Ellie Terveen to VP, Operations

Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to the role of vice president, operations, where she will lead global licensing, publishing, retail and digital for Dr. Seuss. Terveen’s appointment comes as Dr. Seuss Enterprises continues to grow the IP across several strategic categories, including publishing, consumer products, education and entertainment and correspondingly expands its team.

Prior to her current position, Terveen was senior director, publishing and sales, Dr. Seuss Enterprises, where she oversaw the company’s global commercial and brand success by formulating and implementing international and domestic licensing plans, retail programs and publishing expansion strategies.

“Stepping into this new role as vice president of operations is both an honor and a privilege,” says Terveen. “I am looking forward to continuing the mission of Dr. Seuss Enterprises and working alongside such a talented and dedicated team. I am deeply grateful for the trust and confidence placed in me, and I look forward to the continued partnerships to drive brand growth and success.”

“Ellie Terveen’s vision and expertise over the past year have been critical to many of our recent successes, and we are confident that in this new role, she will continue to drive us forward in a number of key areas,” says Susan Brandt, president, chief executive officer, Dr. Seuss Enterprises. “This promotion to vice president of operations is a testament to her leadership and the positive impact of her work to date.”

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Before joining Dr. Seuss Enterprises, Terveen was the interim senior director, global retail operations, adidas, where she gained significant experience in retail strategy, in-store marketing, sales, operations and business analytics. Her career in retail spans over two decades, and she is known for her expertise in using data analytics to drive brand growth and success.