Dr. Seuss Enterprises Names VP Marketing, Communications

Dr. Seuss Enterprises, a global children’s entertainment company, announced the promotion of Shannon Spisak to her new role as vice president, marketing and communications. Spisak, who previously held the role of senior director, marketing and communications, will spearhead all marketing-related activities for the company. 

Spisak will report directly to the chief executive officer and president of Dr. Seuss Enterprises, Susan Brandt, and will be involved as part of the DSE executive management team.   

Spisak will also play a key role in helping to develop the company’s product, marketing, creative, social media and business plans.  As an industry veteran, Spisak will continue to help the company evolve and expand the Dr. Seuss brand platform, while developing strategic, 360-degree marketing programs that create retail opportunities and collaboration moments with key partners. 

“I am excited and honored to be elevated to this role at Dr. Seuss Enterprises,” says Spisak.  “It’s an incredible time to be at Dr. Seuss Enterprises and with these new responsibilities, I am looking forward to helping our beloved property grow even further.” 

Additionally, Dr. Seuss Enterprises is expanding its management team with the new appointments of Vienna Downes, Jimeka Broussard and Raquel Ojalvo into positions within retail and licensing, on the heels of a year of growth for the company. 

Downes will join the team as senior director, licensing and sales, leaning on her extensive experience in orchestrating winning business initiatives and innovative licensing programs. Ojalvo is joining the team as director, retail sales. She brings more than 10 years of experience in entertainment licensing and sales, focusing on new business development and category management. Broussard has been hired as licensing manager, and brings to the team a background in budget, product and contract management.  

“Shannon has shown an impressive ability to not only manage and lead our team members to success but has also been a force of creativity and innovation,” says Susan Brandt, chief executive officer and president, Dr. Seuss Enterprises. “I am also thrilled to welcome Vienna, Jimeka and Raquel who come from impressive backgrounds and each with the skills to help propel Dr. Seuss Enterprises to even greater heights.”