Dr. Seuss Enterprises has announced the expansion of its licensing portfolio in Canada, focusing on some of its most beloved properties within a variety of categories including accessories, home and kitchen decor, food, games, puzzles and more. New products will roll out in the Canadian market starting at the end of 2021 and into 2022.
The newly brokered deals for the Canadian market include a number of Dr. Seuss’s iconic titles such as “Oh, The Places You’ll Go!,” “How the Grinch Stole Christmas!,” “The Cat in the Hat,” “Green Eggs and Ham” and “The Lorax.” New deals include:
- Bioworld Canada, will create a range of products across categories such as accessories, bags and containers, home and kitchen décor, tabletop, drinkware and stationery. All these items will be available in time for the 2021 holiday season.
- Palmula CD Group will develop healthy fruit bites and bars set to arrive on store shelves in early 2022.
- Aquarius Entertainment Merchandising has a line of games, puzzles and playing cards in the works that will be available at retail in summer 2022.
Dr. Seuss Enterprises has also announced the renewal of Segal as its licensing agent in Canada.
“Since the start of this partnership in 2019, we’ve grown the business by triple digits year over year,” says Stuart Pollock, president, Segal. “Segal has worked to bring on best-in-class partners for the Canadian market and is looking forward to continuing this strong partnership by maximizing the Dr. Seuss brand at Canadian retail.”
“It’s gratifying to see the appeal of Dr. Seuss’ iconic stories continue to grow in Canada,” says Susan Brandt, president, Dr. Seuss Enterprises. “We’re looking forward to working with these best-in-class partners to bring new touchpoints that lets our Canadian audience enjoy the brand.”