Sponsored By

Dr. Seuss and Random House Launch Seuss Studios

New line of books is inspired by Ted Geisel's unpublished illustrations.

License Global

March 2, 2022

3 Min Read
3322Seuss.png
Dr. Seuss Enterprises

Dr. Seuss Enterprises and Random House Children's Books (RHCB) are planning to launch Seuss Studios, a line of books for early readers by new and emerging authors and illustrators who will create original stories inspired by unpublished sketches and illustrations by Ted Geisel (aka Dr. Seuss). The news was announced on March 2, Dr. Seuss's birthday. 

Seuss Studios will carry forward Dr. Seuss's legacy by working with an inclusive community of authors and illustrators to create books for all young readers and families that capture Dr. Seuss's spirit of creativity and imagination.   

The sketches and illustrations that will serve as inspiration pieces for Seuss Studios books have been selected from the Dr. Seuss Collection archives at UC-San Diego and curated by Dr. Seuss Enterprises and Random House Children's Books. The original Dr. Seuss sketch that serves as the inspiration for each of the new Seuss Studios books will be included, along with a note from the creators explaining how they were inspired and their process. 

The launch of Seuss Studios is a tribute to Geisel's commitment to supporting new writers and artists. In 1957, Geisel co-founded the Beginner Books imprint at Random House, which includes classics like "The Cat in the Hat" and "Green Eggs and Ham." With this imprint, Geisel sought to create a robust and enriching library for kids and open new doors for creators who were either at the beginning of their publishing careers or who worked in other creative industries.  

Continuing the tradition started with Beginner Books, Dr. Seuss Enterprises and Random House Children's Books will seek out and work with a varied roster of fresh new voices to develop the Seuss Studios line.  

Mallory Loehr, executive vice president and publisher, Random House Books for Young Readers and Martha Rago, vice president, executive creative director, RHCB, will oversee Random House Children's Books editorial and art direction. 

"Seuss Studios is a new, exciting step in the continued evolution and growth of Dr. Seuss Enterprises, and one that will help us ensure that Dr. Seuss's images live on in the best possible way – and in new ways – for future readers," says Susan Brandt, president and chief executive officer, Dr. Seuss Enterprises. "We look forward to putting the spotlight on a new generation of talent who we know will bring their unique voices and style to the page while also drawing inspiration from the creativity and imagination of Dr. Seuss." 

 "I can't wait to see what the Seuss Studios creators come up with," says Loehr. "The unique styles and voices of each author and illustrator in the Seuss Studios line will shine through on every page, cover to cover – with a glimmer of Dr. Seuss's imagination tucked inside each book. I know that these stories will connect to today's young readers and inspire joy in reading for years and years to come." 

Seuss Studios books will be geared towards readers ages 4 to 8. Additional details on the inaugural list will be announced later this year. 

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like