'Downton Abbey' Moves into Lifestyle Space

Knockout Licensing is working to transition the "Downton Abbey" brand from hit TV property to evergreen lifestyle franchise. 

April 6, 2018

Licensees extend deals for fabric, home décor and more.

Knockout Licensing is working to transition the "Downton Abbey" brand from hit TV property to evergreen lifestyle franchise. 

As the brand's licensing program enters its fourth year and the show enters its sixth season, Knockout has lined up an array of new products inspired by the period drama.

Licensing deals have been renewed with several licensees including plans for the third year of a "Downton Abbey" holiday promotional program with specialty retailer Cost Plus World Market, and extensions that enable licensees to develop products for 2016, 2017 and beyond.

“Like everyone else, we are looking forward to watching the upcoming must-see season of 'Downton Abbey,'” says Carole Postal, co-president, Knockout Licensing. “Furthermore, thanks to syndication, on-demand channels, DVD/Blu-Ray videos, touring exhibitions and more, we are also looking forward to having 'Downton Abbey' around for devoted fans as well as for new audiences to discover well beyond season six’s final episode.”

Among the

companies that have extended their deals for "Downton Abbey" lifestyle products are:

·      Andover Fabrics for a line of quilting fabrics for 2016 and beyond;

·      Kurt Adler for "Downton Abbey" holiday décor items including hanging ornaments, stocking hangers and more;

·      Workman Publishing extended its current deal to also include 2017 engagement diaries and 2017 page-a-day calendars.

·      Rizzoli International Publications extended its license to include 2017 and 2018 wall calendars, as well as 2017 and 2018 mini wall calendars.

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