Global recording artist Doja Cat and non-profit Girls Who Code have released “DojaCode,” an interactive experience for the rapper's music video and single “Woman.”
Doja Cat and Girls Who Code are inviting fans to direct aspects of the music video, all by using code. As users visit the “DojaCode” site, they can unlock hidden video content using basic coding languages. From changing nail designs to controlling the sky and manifesting Doja herself out of thin air, “DojaCode” gives fans the opportunity to play the role of music video director all while finding hidden easter eggs.
"I am so excited that Girls Who Code has partnered with me to make my ‘Woman’ music video the world's first codable music video,” says Doja Cat. “Fans all over the world will get to input code via a microsite and unlock some really cool special features. It's going to be awesome."
The aim of the experience is to show a new generation of fans who may be unaware of the career opportunities in the technology and computer science field just how creative and fun it can be.
“At Girls Who Code, we know first-hand that girls and young women are some of today's most powerful creators and change-makers,” says Tarika Barrett, chief executive officer, Girls Who Code. "However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions. Learning to code enables you to change the world around you, and we're thrilled to partner with global superstar Doja Cat, beloved by young people everywhere, as we invite girls to experience 'Planet Her,' a place where they get to be in control."