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Disney Unveils Exclusive Mickey Gear at Target

Disney Consumer Products is diving into summer with a new line of seasonal goods showcasing Mickey Mouse, which will be available exclusively at Target.

License Global

May 22, 2018

1 Min Read

The Mickey Mouse collection at Target consist of pet treats, summer entertainment pieces, bedding, beach and beauty goods inspired by the iconic Mickey Mouse silhouette.

The consumer products launch also coincides with the 90th anniversary celebration of Mickey Mouse.

“Target’s known for bringing amazing, unique collaborations–and exclusive products–to our guests, all for prices that can’t be beat,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “It’s been an incredible experience partnering with Disney to create a collection that celebrates Mickey and the pure magic of summer in a distinctly Target way. This collection makes you smile–and with more than 350 items, every guest is sure to find something to love.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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