Robust product line will feature Disney’s newest princess, Elena.
Disney Consumer Products and Interactive Media has unveiled a new product line inspired by Disney Channel’s upcoming animated TV series, “Elena of Avalor,” which debuts July 22.
The new merchandise collection includes fashion dolls, costumes, dress up accessories, apparel, books, backpacks and home décor.
A wide range of “Elena of Avalor” products are now available at the Disney Store, with additional items launching at retailers from licensees including Hasbro, Jakks Pacific, Amscan, Disguise, Studio Fun, Bendon, Phoenix International Publications, Franco Manufacturing and Children’s Apparel Network.
“Elena is a courageous new character that we can’t wait for fans to meet,” says Josh Silverman, executive vice president, global licensing, DCPI. “Disney Store and our licensees have done an amazing job bringing this empowering teenage princess and the land of Avalor to life with musical elements and special design details integrated across the product line, which celebrates the diverse cultures and folklore featured in the series.”
Additional “Elena of Avalor” merchandise will begin rolling out at retailers this July.