Disney Unveils Big Hero 6 Program

Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.

April 6, 2018

2 Min Read

Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.

Licensees including Bandai, Freeze, GDC and Jay Franco, in addition to Disney Store and Disney Publishing Worldwide, have developed an assortment of action figures, plush, role-play toys, apparel, home décor and books that take inspiration from the film. Lead character Baymax is the star of the product collection with items ranging from interactive action figures with transformative battling capabilities to plush to tech accessories.

“Disney Consumer Products and our licensees have collaborated to create a toy line that brings Big Hero 6’s action-packed storyline and diverse cast of characters to life,” says Josh Silverman, executive vice president of global licensing, Disney Consumer Products. “Our Big Hero 6 product line features sharp color schemes and bold, stylized design trends to capture the essence of San Fransokyo and its dynamic heroes.”

Big Hero 6 products are available now at mass and specialty retailers across the U.S., as well as at Disney Stores and the Disney Store website. DisneyStore.com also offers a Create Your Own shop that allows fans to personalize a variety of items, from tech accessories and school supplies to apparel and party invitations, with their favorite characters from the movie

Additionally, apparel licensee Threadless is hosting a contest through Nov. 17 that invites participants to design an original t-shirt inspired by Hiro, Baymax and the rest of the Big Hero 6 team. The winner will receive $2,000 cash, a $500 Threadless gift card and a hand-drawn, framed Big Hero 6 piece of artwork from a Disney character artist.

Highlights of the product line include:

Toys & Games-

  • Deluxe Flying Baymax and Armor-Up Baymax figures and the Baymax Rocket Fist wearable launcher from Bandai,

  • GoGo Tomago and Honey Lemon 11-inch dolls and Baymax plush from Disney Store.

Apparel & Accessories-

  • Big Hero 6 masks from Bandai,

  • Graphic Tees from Freeze,

  • A Baymax baseball cap from Concept One,

  • PJ Pals pajama sets and Baymax iPhone cases and MacBook sleeves from Disney Store,

  • A Big Hero 6 backpack from GDC.

Homewares-

  • The Big Hero 6 Prodigy bed set from Jay Franco with five pieces that feature Hiro Hamada and Baymax graphics.

Publishing-

  • Big Hero 6: Hiro and Tadashi picture book from Disney Press,

  • "Big Hero 6: Baymax Blast" app by Disney Publishing Worldwide, an endless runner game that invites fans to join Baymax and Hiro as they search San Fransokyo to recover Hiro's stolen Microbots. 

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