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April 6, 2018
Disney, Target and Star Wars: Force for Change have joined forces to launch a new, fashion-meets-fundraising initiative inspired by the themes of rebellion from Rogue One: A Star Wars Story.
The initiative will see 10 influential names across film, music, fashion and sports come together to support UNICEF Kid Power by creating a line of Force 4 Fashion t-shirts.
Each Force 4 Fashion t-shirt design will celebrate the theme of rebellion by using a slogan that will represent the importance of standing up for what you believe in. Additionally, $5 from each t-shirt sale will be donated to the U.S. Fund for UNICEF in support of UNICEF Kid Power, which allows children to complete physical activities and challenges to earn points that are used to provide packets of food to malnourished children around the world.
Fans can also support the campaign by sharing their own stories and posting on social media how they are a Force for Change with the hashtag #ForceForChange.
Additionally, celebrities that participated in designing the Force 4 Fashion t-shirts include Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater and Brittany Snow.
“This campaign is about raising funds and awareness for UNICEF Kid Power’s mission to improve the lives of children everywhere,” says Paul Southern, senior vice president, licensing, Lucasfilm at Disney Consumer Products and Interactive Media. “Everyone connected to this initiative has been a Force for Change in different ways, and we hope their stories will inspire others to get involved.”
The Force 4 Fashion t-shirts are now available exclusively at Target in the U.S.
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