Disney has tapped Bon Bon Buddies to produce and distribute a new and healthier alternative confectionery item as part of Disney’s Healthy Living strategy.

As part of the agreement, Bon Bon Buddies has created a new confectionery item, called Fruitickles. The branded Fruitickles will feature characters from a host of Disney brands, including Disney Princess, Frozen, Cars 3, Spider-Man and Star Wars.

The Disney-branded Fruitickles are set to arrive at retailers throughout the EMEA region this May.