April 6, 2018
Disney has tapped Bon Bon Buddies to produce and distribute a new and healthier alternative confectionery item as part of Disney’s Healthy Living strategy.
As part of the agreement, Bon Bon Buddies has created a new confectionery item, called Fruitickles. The branded Fruitickles will feature characters from a host of Disney brands, including Disney Princess,
Frozen, Cars 3, Spider-Man
and
Star Wars
.
The Disney-branded Fruitickles are set to arrive at retailers throughout the EMEA region this May.
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