“Over the next year, Disney will focus on providing a more seamless, personalized and franchise-focused e-commerce experience through its shopDisney platform, which will be complemented by greater integration with Disney Parks apps and social media platforms,” a company statement read. “This will be coupled with an assortment of new and elevated merchandise from the company’s full range of brands, including adult apparel collections and artist collaborations, trend-forward streetwear, premium home products and collectibles.”
The company’s more-focused pivot to e-commerce is intended to better meet consumers where they are, according to the statement.
“While consumer behavior has shifted toward online shopping, the global pandemic has changed what consumers expect from a retailer,” said Stephanie Young, president,
Though no details are available at this time about which stores will ultimately close, “guests will continue to have access to Disney shopping experiences in 600-plus Disney Parks stores, shop-in-shops, lifestyle and outlet locations, as well as third party retailers around the world.”
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