April 6, 2018
More than 20,000 retailers across 30 countries will participate in the pop-up AR treasure hunt to celebrate the upcoming
Star Wars
film.
The unique, three-day treasure hunt will invite fans to download the “
Star Wars
App” and then visit any of the 20,000 participating retail locations across 30 countries to find a graphic that contains the “Find the Force” logo. Once scanned, fans will reveal a character, who through augmented reality, will appear in the room with them. Fans can then take photos, record videos and share the experience on social media. The AR event will feature 15 different characters in total across its three-day run.
Additionally, fans in select global markets will have the chance to win tickets to the
Star Wars: The Last Jedi
premiere in December by sharing their photos and videos on social media with the hashtags #FindtheForce and #Sweepstakes.
“Force Friday II puts fans right at the center of the action
Star Wars: The Last Jedi
product line, which is our most innovative yet–we can’t wait for fans to see what’s in store.”
Fans throughout the world can now download the latest version of the “
Star Wars
App” for an early look at the new Porg character in AR before the treasure hunt goes live at retail, Sept. 1.
Star Wars: The Last Jedi
will open in U.S. theaters on Dec. 15.
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