Disney Consumer Products and Lucasfilm revealed some of the first global licensees signed on for the upcoming film Star Wars: Episode VII–The Force Awakens at the Spielwarenmesse Toy Fair taking place now in Nuremberg, Germany.
Hasbro, the LEGO Group, Mattel, Jakks Pacific and Rubie's as are among the first partners for the film. Among the products planned from these licensees are action figures, role play items, play sets, die-cast vehicles, costumes and more.
Additionally, there will be exclusive products available at Disney Store and DisneyStore.com. A bespoke range of products, including collectibles, die-cast action figures and role play items, will also be available at Disney Stores globally.
“Star Wars: The Force Awakens is one of the most anticipated movie events of all time," says Josh Silverman, executive vice president, global licensing, Disney Consumer Products. "Our mission is to pay homage to the excitement of Star Wars fans around the world and bring the incredible storytelling from the movie to life through our products. Our teams have designed product lines that will deliver incredible play experiences, while preserving the surprises filmmakers have in store for audiences in December.”
Star Wars: Episode VII–The Force Awakens will hit theaters Dec. 18.