Disney Launches Oz Line

Disney Consumer Products has released a new collection based on the upcoming film Oz The Great and Powerful, set to hit theaters March 8.

The line spans couture fashions, apparel, designer shoes, accessories, limited edition costumes and toys inspired by the film.

“This assortment of Oz The Great and Powerful product reflects the spectacular adventure and stunning world showcased in the film,” says Jonathan Symington, vice president of licensing, Disney Live Action Studios at Disney Consumer Products. “From limited edition dresses and dolls to a high-end fashion line, we have developed an exciting collection of beautiful and unique products that is sure to delight fans of all ages.”

Items include girls’ dress up and role play items, an exclusive line of graphic tees at Macy’s, a women’s dress collection from designer Sue Wong, a fine jewelry line from Joe Vilaiwan and a range of shoes from Jerome Rousseau available at Bloomingdales and Saks Fifth Avenue.

Additional Disney Store exclusives include limited edition Glinda and Wicked Witch adult costumes, deluxe Glinda and China Girl girls’ costumes and a doll collection.

Disney Press has also released several titles in print and e-book form in support of the film, including Oz The Great and Powerful Movie Storybook, World of Reading: The Land of Oz; and The Witches of Oz picture book. L. Frank Baum’s The Marvelous Land of Oz and The Wonderful Wizard of Oz were also re-released under the Disney Press imprint.

Items in the Oz line are now available at retailers across the U.S. and online.