Disney Imagicadamy Tackles Early Learning

Disney Publishing Worldwide, a division of Disney Consumer Products, has unveiled a new technology-driven learning initiative–Disney Imagicademy.

April 6, 2018

Disney Imagicadamy Tackles Early Learning

Disney Publishing Worldwide, a division of Disney Consumer Products, has unveiled a new technology-driven learning initiative–Disney Imagicademy.

Disney Imagicademy encourages children ages 3 to 8 to learn through creation, combining Disney characters and stories with a research-driven curriculum developed in conjunction with academic and education experts

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The apps and products will cover key subject matter important for early childhood development such as math, creative arts, science, language arts and social and emotional skills.

The program will include 30-plus app-based experiences, along with a companion app for parents, books and other physical products that will be available for back-to-school 2015. The first app, “Mickey’s Magical Math World,” will be available in the Apple App Store, Dec. 11

The second suite of digital apps in the Disney Imagicademy line-up will be "Mickey’s Magical Arts World." Focused on creative arts, the suite will be available on the Apple App Store in January.

The second suite of digital apps in the Disney Imagicademy line-up will be "Mickey’s Magical Arts World." Focused on creative arts, the suite will be available on the Apple App Store in January.

“Disney Consumer Products is transforming the future of our industry by integrating storytelling, play and now learning to create deeper, more engaging experiences for kids and families,” says Bob Chapek, president, Disney Consumer Products. “For more than 80 years, Disney Publishing has created stories for children that foster a love of reading and inspire their natural curiosity. With Disney Imagicademy, we are taking the next step and offering parents a learning product unique in the marketplace today.”

"Disney Imagicademy Parents," a companion app that enables parents to be a part of their child’s progress, will include the ability to facilitate ongoing conversations about what their children are learning, receive real-time updates on a child’s progress, reward accomplishments and inspire offline learning.

Physical products and learning toys will launch in time for back-to-school 2015, featuring innovative brands at the intersection of technology and play including Smart Toy, Kid Designs, Wonder Forge and Mercury Active.

“Disney Imagicademy’s integrated program connects children’s apps, a parents app and physical toys to create a unique family experience that helps inspire a lifelong love of learning," says Jeff Sellinger, senior vice president, Disney Learning. "The physical and digital worlds are coming together in nearly every industry, and with Disney Imagicademy, the learning field is no exception.”

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