April 6, 2018
Disney and Football Federation Australia will host
Star Wars
-themed soccer games in December, complete with co-branded merch.
The event will take place during Round 10 of the A-League competition, starting Dec. 8, and will feature character appearances, big screen content, themed activities, special signage and giveaways.
“
Star Wars
is one of the world’s most powerful brands and football is the world’s biggest sport,” says David Gallop, chief executive, FFA. “Like football,
Star Wars
has super fans that span the globe, it’s a hugely successful franchise and to incorporate this into a round of the Hyundai A-League is very exciting. We are constantly looking to engage with new audiences and expand the football family, and this partnership provides a great way to do so in what is mutually beneficial for both parties.”
To celebrate the
Star Wars
Round, a limited edition BB-8 supporter ball has been
“We are thrilled to bring
Star Wars
, and its much-loved characters to Hyundai A-League stadiums across Australia ahead of the release of
Star Wars: The Last Jedi
on Dec. 14,” says Kylie Watson-Wheeler, managing director, The Walt Disney Company, Australia and New Zealand. “Competitive sport can produce some of the most enthralling storylines, much like the acclaimed suite of
Star Wars
films, and we look forward to celebrating the hero’s journey through best-practice activations, content and experiences for families and fans alike.”
Star Wars: The Last Jedi
is set to premiere in Australia on Dec. 14.
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