Disney Gears Up to Play Soccer in Oz

AUSTRALIA–The Walt Disney Company Australia and Football Federation Australia have joined forces for the Star Wars Round, a set of Star Wars-branded football matches ahead of the Star Wars: The Last Jedi premiere in December. 

April 6, 2018

Disney Gears Up to Play Soccer in Oz

Disney and Football Federation Australia will host

Star Wars

-themed soccer games in December, complete with co-branded merch.

AUSTRALIA–The Walt Disney Company Australia and Football Federation Australia have joined forces for the

Star Wars

Round, a set of

Star Wars

-branded football matches ahead of the

Star Wars: The Last Jedi

premiere in December.

The event will take place during Round 10 of the A-League competition, starting Dec. 8, and will feature character appearances, big screen content, themed activities, special signage and giveaways.

Star Wars

 is one of the world’s most powerful brands and football is the world’s biggest sport,” says David Gallop, chief executive, FFA. “Like football, 

Star Wars

 has super fans that span the globe, it’s a hugely successful franchise and to incorporate this into a round of the Hyundai A-League is very exciting. We are constantly looking to engage with new audiences and expand the football family, and this partnership provides a great way to do so in what is mutually beneficial for both parties.”

To celebrate the

Star Wars

Round, a limited edition BB-8 supporter ball has been

produced and will be available through the official Hyundai A-League online store, Shop.A-League.com.au, club stores and select Rebel stores in Queensland. Western Sydney Wanderers FC and Melbourne City FC will also have a select range of club-specific co-branded merchandise available.

“We are thrilled to bring

Star Wars

, and its much-loved characters to Hyundai A-League stadiums across Australia ahead of the release of 

Star Wars: The Last Jedi 

on Dec. 14,” says Kylie Watson-Wheeler, managing director, The Walt Disney Company, Australia and New Zealand. “Competitive sport can produce some of the most enthralling storylines, much like the acclaimed suite of

Star Wars

films, and we look forward to celebrating the hero’s journey through best-practice activations, content and experiences for families and fans alike.”

Star Wars: The Last Jedi

is set to premiere in Australia on Dec. 14.

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