Disney Interactive has launched the new web series “Citizen Kid,” which celebrates the potential in all kids.

The series is designed to inspire kids to reach their fullest potential, showcasing children who take ordinary activities, like setting up a lemonade stand or playing chess, to better the world around them.

Sponsored exclusively by Milk, the first three episodes in the 18-episode series are live now with new episodes available each week at Disney.com/citizenkid.