Disney Dates Star Wars Merch Launch

Disney Consumer Products is planning a global event for the Sept. 4 launch of merchandise for the upcoming film Star Wars: The Force Awakens.

April 6, 2018

Disney Dates Star Wars Merch Launch

Toys, collectibles, books, apparel and more will hit shelves on what is being called Force Friday, with mass retailers and Disney Stores around the world opening their doors at midnight to celebrate the new product line.

On Sept. 4, Disney is encouraging fans to document their experiences on social media, using the hashtags #ForceFriday and #MidnightMadness.

In conjunction with the announcement of the product release date, DCP also unveiled the packaging for

Star Wars: The Force Awakens

merchandise, which feature's the film's masked villain, Kylo Ren.

“Every lightsaber, every action figure, every LEGO set tells a story for generations of

Star Wars

fans, and this global event is a celebration of those stories," says Josh Silverman, executive vice president, global licensing, Disney Consumer Products. "We’re excited to be part of the countdown to this enormous

movie moment."

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