Digital service DisneyLife launches to bring Disney content to Chinese users.

The Walt Disney Company and Alibaba Group, the world’s largest online mobile commerce company, have entered into a multi-year license agreement that will bring over the top service DisneyLife to users in China for the first time.

DisneyLife is a digital destination that features a vast collection of Disney and Pixar’s movies, animation series, games, e-books, songs, travel series and resort/theme park information.

“For nearly a century, Disney’s focus on quality storytelling and innovation has delivered audiences around the world the best stories, shared moments and extraordinary experiences,” says Luke Kang, managing director, The Walt Disney Company, Greater China. “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”

The direct-to-consumer home service housed on a Mickey Mouse-themed device that is available now for pre-sale and includes a one-year subscription to the OTT service.

“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Alibaba Digital Entertainment business unit, together with Disney, will provide the only holistic and trusted family-friendly digital destination in China,” says Wei Ming, co-president, Youku Tudou, and general manager, Alibaba Digital Entertainment.