Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 13, 2021
Disguise, the Halloween costume division of toy manufacturer, JAKKS Pacific, has launched an all new and comprehensive line of licensed wheelchair cover sets and accessible costumes for Halloween 2021.
The costume maker launched a licensed range of adaptive wheelchair covers globally in 2020 and has expanded the range to now include adaptive jumpsuits and dresses in addition to the wheelchair wraps that are available in six new brands.
This line available in stores and online in the U.S. includes costumes and wheelchair covers inspired by Poppy from Dreamwork Animation’s “Trolls World Tour,” Chase from “Paw Patrol: The Movie,” Transformers Bumblebee and Batman and the Batmobile.
These costumes are designed to be worn by children with an array of needs, providing options like detachable capes, opening at the waist for a feeding tube and a long opening in the back for easy dressing. Disguise also added hook-and-loop closures at the arm sleeve, abdominal, and pant inseam openings to the jumpsuits and dresses to make it easy to put on and take off.
The wheelchair covers fit most wheelchairs and are made of firm felt and feature full printed character artwork. Each cover comes with supportive plastic piping pieces for added stability and several long self-stick fabric strips to help keep the pieces in place.
“We couldn’t be prouder of the way these turned out. With consistent positive feedback from parents and caregivers on these costumes, we look forward to expanding the range of this line into 2022,” says Tara Hefter, president and general manager, Disguise. “All of our many licensors have professed interest in developing into this market and we are excited to reveal our fully global 2022 line soon.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024
PUMA Releases FENTY x PUMA Avanti PonyFeb 28, 2024
Saucony, Bodega Launch Limited-Edition Sneaker CollabFeb 28, 2024