Disguise has announced an amendment to its licensing agreement with Hasbro/eOne, expanding its international rights into countries in Latin America as well as Australia and New Zealand.
In a partnership that started this year, Disguise is designing, marketing, manufacturing and distributing costumes and costume accessories in these territories for the first time. This includes costume and dress-up options including "Transformers," "Power Rangers," "My Little Pony," "G.I. Joe," Hasbro Gaming and eOne evergreens "PJ Masks" and "Peppa Pig" and "Ricky Zoom."
In addition, Disguise has been extended with a multi-year agreement in North America to remain the costume licensee of "PJ Masks," the company's license since 2016.
With newly recruited in-house staff and distribution partners in LATAM and distribution partnerships with Headstart and Party Australia in Australia, Disguise anticipates solid growth in these territories with the strong lineup of brands that Hasbro has offered.
"We look forward to bringing these powerhouse brands from Hasbro/eOne to Latin America and Oceania," says Tara Hefter, president, general manager, Disguise. "Our long-standing partnership with Hasbro/eOne continues to grow, and as a company, we are prepared for this rapid trajectory into new territories. Our commitment to quality and our ability to design to regional market needs and price points has given us an edge allowing Disguise a full-force global expansion. PJ Masks has been very valuable to the Disguise pre-school portfolio and we are pleased to continue to lean into this line for 2022 and beyond."
Disguise's Hasbro/eOne line of Halloween costumes and accessories will be available at retail in LatAm countries, Australia and New Zealand in 2021. "PJ Masks" costumes are in-store and online now.