Disguise Dresses Up with Universal Brand Development

Disguise and Universal Brand Management announce new multi-year collaboration for feature films, TV, vault and horror brands.

License Global

February 19, 2021

Disguise, the costume division of leading toy and consumer products manufacturer Jakks Pacific, has announced an expanded offering in North American to design, market, manufacture and distribute Halloween costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Universal Brand Development properties commencing in 2021.

The expanded collaboration is the first time Disguise has held multi-year portfolio rights for Universal Brand Development’s key properties from the company’s feature films, TV, vault and horror brands.

As part of the partnership, Disguise is designing a new version of the popular Inflatable Jurassic World T-Rex costume that includes updated innovations and modifications.

“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Universal Pictures and Amblin Entertainment’s ‘Jurassic World,’ DreamWorks Animation’s ‘Trolls’ and Illumination’s ‘Minions’ to horror properties

like Universal Pictures’ ‘Frankenstein’ and ‘Dracula’ to an amazing array of streaming properties and a massive vault of classic films,” says Tara Hefter, executive vice president and general manager, Disguise. “Disguise is beyond thrilled to be collaborating with Universal Brand Development in such a meaningful way, and we look forward to the ultimate rollout of our Halloween costumes and accessories later in 2021.”

Disguise’s Halloween costumes and accessories for Universal Brand Development will be available online, at major retailers and via Halloween specialty stores in fall 2021.