Disguise, the Halloween costume division of leading toy and consumer products manufacturer, JAKKS Pacific, has announced North American rights to the pre-school brand Blippi in partnership with digital media company Moonbug Entertainment. Disguise is set to design, market, manufacture and distribute costumes and costume accessories for Blippi commencing in 2021.
“We are excited about our new partnership with Blippi,” says Tara Hefter, executive vice president and general manager, Disguise. “The iconic orange and blue design of this fun and energetic character makes it a natural fit for costumes and accessories. Blippi’s interactive, educational content resonates with both children and adults, making it an amazing heartfelt hit. We are excited to extend the brand into costume, dress-up and accessories in 2021.”
Blippi is an entertainer and educator with episodes on YouTube, Hulu and Amazon Video, where he engages in activities and explores museums, farms, zoos, playgrounds and many other kid-friendly venues. The fun, curious character is always dressed in a blue and orange hat with orange suspenders and bowtie.
“Blippi’s orange and blue outfit is instantly recognizable to parents and kids as a symbol of curiosity and adventure,” says Simon Phillips, senior in-house advisor, Moonbug Entertainment.
“We look forward to bringing this outfit into more homes and we hope it inspires toddlers along their journey of discovery and fosters their natural sense of curiosity and exploration.”
Disguise’s costumes and accessories for Blippi will be available online, at major retailers and Halloween specialty stores in fall 2021.