In a landmark deal, Discovery Communications, parent company to Eurosport, has been awarded all TV and multi-platform rights in Europe for the four Olympic Games between 2018-2024. The International Olympic Committee made the announcement yesterday.
Discovery acquired the exclusive rights, valued at €1.3 billion, across all platforms including free-to-air TV, subscription/pay TV, Internet and mobile phone in all languages across 50 countries and territories on the European continent. The deal marks the first time an individual company has been awarded all broadcast rights. Discovery will sub-license a portion of the rights in markets across Europe.
“Today is a historic day as we proudly add the Olympic rings to Discovery Communications’ portfolio of offerings,” says David Zaslav, chief executive officer and president, Discovery Communications. “The long-term programming commitment with President Bach and the IOC reaffirms Eurosport’s position as the leader in sports across Europe, and will significantly enhance Eurosport's presence on all platforms. With Eurosport’s proud and long-standing tradition of broadcasting many winter and summer sports showcased during the Olympics, adding the Olympic Games, the greatest live event in the world, is a perfect editorial and strategic fit. But most of all, this new partnership is an exciting win for European sports fans as we will deliver record amounts of content across platforms to ensure the Olympic flame burns bright all year long.”
The agreement covers the XXIII Olympic Winter Games in PyeongChang in 2018, and the Games of the XXXII Olympiad in Tokyo in 2020, as well as the Olympic Games in 2022 and 2024, the host cities of which have yet to be elected.