The new centers will be themed around topics like nature, space, the oceans and adventure.
GLOBAL–Discovery Communications and Parques Reunidos have teamed up to develop a series of themed entertainment centers in North America, Western Europe and Asia-Pacific.
The indoor entertainment centers will feature a score of entertainment facilities, state-of-the-art rides, dining areas and a retail store. Furthermore, each 5,000-square-meter center will be themed around topics like nature, space, the oceans and adventure, and will enable visitors to interact with their favorite Discovery brands on a deeper level.
In addition, Parques Reundios is set to open approximately 10 Discovery-themed entertainment centers.
“This partnership with Discovery represents a unique opportunity to create innovative family-friendly, educational experiences,” says Fernando Eiroa, chief executive officer, Parques Reunidos. “Discovery’s mission to entertain and enlighten people about the world around them makes the perfect match with Parques Reunidos as we deliver engaging entertainment experiences for all.”
Discovery Communications is known for its raft of brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport in Europe.