The program will not only feature branding from the reality series itself, but also the motorcycle clubs that have been featured in the past two seasons–Laffing Devils, Sinister Mob Syndicate, Knockout Motorcycles and FastBoyz.
The two company’s have already found their first partner, Changes, which is developing a line of apparel and accessories including t-shirts, sweatshirts, fashion tops, belt buckles, dog tags, key chains and bandanas. The line is set to hit shelves this summer at specialty stores, motorcycle dealers and retailers.
Discovery and Bischoff Hervey plan to extend the Devil’s Ride line later this year to include after-market car and motorcycle accessories.
“Partnering with Bischoff Hervey allows us to fulfill a niche with consumers for both The Devils Ride product
The reality show introduces viewers to the world of motorcycle clubs and follows the biker war that is developing in the streets of San Diego, Calif.
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