The DMAX e-shop features special products chosen specifically to appeal to the modern man, such as electronically operated paper airplanes and a sporty Jaguar with a DMAX design. Items were designed especially for the e-shop.
The e-shop is a product of DEI’s licensing partnership with Neuland Communication, and DMAX magazine’s collaboration with specialty publishing house Weka.
Following a magazine launch in April and the free-to-air television network for men in Germany, DEI is also looking to further expand the brand through DMAX shops worldwide, in conjunction with the e-shop launch.
Additionally, DEI is working with Polyband to create home video, and a whole book publishing line is also in the making.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.