Discovery Kids Teams for Craft Kits

Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.

April 6, 2018

New science-based activity kits will launch next year.

Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.

Horizon Group USA is currently developing a broad array of science, craft and magic activity kits that will hit retail in 2016. The line will debut with Create Your Own, Build Your Own and Learn and Discovery sets including a 3D shuttle launch, DNA build kit, ancient relics excavation kit, crystal growing kit and more. The line is targeted at children ages 6 to 11.

“The Discovery Kid is interested in a wide range of subjects, and Horizon Group is perfectly equipped to offer quality products that will engage their curious side, while also providing fun activities they can enjoy both on their own and with friends and family,” says Robert Marick, vice president, U.S. licensing, Discovery Communications.