Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand, brokered the partnership on behalf of Discovery Communications.
Themed Backyard Bug Hunt, the promotion runs now through March 22 and features five toy premiums as well as online games at DiscoveryKids.com
Each Discovery Kids toy is designed to motivate exploration and imagination including the Lighting Bug Lantern, a Venus Fly Trap and Bug-Nocs, to get a closer look at wildlife.
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