License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Discovery Debuts STEM Edutainment Brand

Discovery Debuts STEM Edutainment Brand

NORTH AMERICA–Discovery Consumer Products and global toy partner Merchsource have unveiled a new STEM-based brand, called Discovery #Mindblown. 

Merchsource will launch the Discovery #Mindblown toy line at retail later this year. 

NORTH AMERICA–Discovery Consumer Products and global toy partner Merchsource have unveiled a new STEM-based brand, called Discovery #Mindblown.

Discovery #Mindblown, which was originally created for the Science Channel’s on-air promotion, is a gender-neutral STEM toy brand that targets Generation Z and draws inspiration from Discovery’s STEM programming on the Discovery Channel and Science Channel.

“STEM based toys, entertainment and experiences are what Millennial parents and their kids are looking for today making this is the perfect time to introduce Discovery #Mindblown to consumers,” says Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises, Discovery Communications. “We are excited to continue our long-term partnership with Merchsource as we look to inspire kids through exciting products and build Discovery #Mindblown into the leading STEM brand for anyone with a curious mind, especially the highly-coveted Gen Z audience.”

The Discovery #Mindblown brand will also debut with a variety of consumer products including toys and games, publishing apps, apparel and live events. 

“Over the past decade, Discovery and MerchSource have used their close partnership to launch high-quality, high-visibility, high-velocity programs at the nation’s leading retailers,” says Mike Roberts, co-founder and managing partner, MerchSource. “This new deal represents a significant expansion of that partnership, allowing us to bring STEM-based products to children and parents not in the U.S., but now globally as well.”

The brand will launch at retail with Merchsource this year.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish