Brand4rent will create a CP program for Discovery Channel, Animal Planet and more.

Discovery Networks has appointed Brand4rent to develop a licensing program for its portfolio of brands in Russia and the CIS region.

Brand4rent will now represent brands such as Discovery Channel, Animal Planet, TLC, Eurosport 1, Eurosport 2, Discovery Science, ID Xtra, DTX and more.

“We strive to develop and distribute our brands through high-quality television content and investment in its production, which exceeds $2.5 billion per year, and through other channels, including licensing activities,” says Anna Pak, managing director, Discovery Networks in North Eastern Europe. “The agreement we concluded will allow Discovery Networks to raise our brand awareness in Russia and the CIS countries. We are confident that Brand4rent is a reliable and creative partner that can tackle the development of our licensing program in the region.”

“We are very pleased to develop the regional licensing program for such a legendary media brand as Discovery,” says Denis Kulakov, chief executive officer, Brand4rent. “It has impressive recognition around the world, and gained a high degree of trust and love of the audience in Russia and the CIS countries. From year to year, we see the growing interest in Discovery programs on the Russian and the CIS countries market. This fully justifies the brand slogan of its flagship channel ‘Don’t Stop Wondering.’”