A new mobile app will also complement the collection with survival tips, choose-your-adventure survival challenges and more.
Discovery Consumer Products has teamed up with Academy Sports + Outdoors to debut a host of new Discovery Adventures products for outdoor travelers.
The initial collection will include outdoor tents and sleeping bags for kids and adults.
The line is also accompanied by the “Discovery Adventures” mobile app, which launched last month and includes tips for fending for yourself, such as tips and essential tools, as well as weekly updates, news posts, outdoor VR, and choose-your-adventure survival challenges.
“We’re excited to partner with Discovery Adventures to provide our customers with new, quality products for their next outdoor adventure,” says Michelle Gloeckler, chief merchandising officer, Academy Sports + Outdoors. “This exciting line of products will make it easier for active-minded families and outdoor enthusiasts to experience everything that nature has to offer at an everyday low price.”
The new collection is available exclusively at Academy Sports + Outdoors and on Academy.com.
“Discovery Adventures seeks to ignite the adventurous spirit in all of us by providing products, experiences and services that help consumers engage with the world around them,” says Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises. “Academy Sports + Outdoors is the go-to destination for outdoor enthusiasts, and our aligned mission of providing the tools needed to embrace the unknown makes them a perfect partner to bring our line of functional tents and sleeping bags to outdoor adventurers.”