A new mobile app will also complement the collection with survival tips, choose-your-adventure survival challenges and more.
The initial collection will include outdoor tents and sleeping bags for kids and adults.
The line is also accompanied by the “Discovery Adventures” mobile app, which launched last month and includes tips for fending for yourself, such as tips and essential tools, as well as weekly updates, news posts, outdoor VR, and choose-your-adventure survival challenges.
“We’re excited to partner with Discovery Adventures to provide our customers with new, quality products for their next outdoor adventure,” says Michelle Gloeckler, chief merchandising officer, Academy Sports + Outdoors. “This exciting line of products will make it easier for active-minded families and outdoor enthusiasts to experience everything that nature has to offer at an everyday low price.”
The new collection is available exclusively at Academy Sports + Outdoors and on Academy.com.
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