Discovery Adds Honey Boo Boo Jewelry


Discovery Communications has teamed up with HNJ Jewelry to create a line of jewelry inspired by the TLC series “Here Comes Honey Boo Boo.”

The deal was brokered by Big Tent Entertainment, the licensing representative for the brand.

The line will launch with a starter bracelet and charms inspired by the little Pageant Queen’s favorite things including tiaras and Glitzy the pig.

Scheduled to hit retail in spring 2014, the offerings will vary between silver, gold, bronze and alternative metals.

The jewelry line is the latest extension to a growing merchandising program for the hit reality show, which already includes a book and novelty items such as posters and wall calendars.