On Dec. 26, POPS finished its year with a new addition to its platform; POPS Thailand premiered its own POPS NFT. This first release of NFTs is LGBTQ-focused in a show of solidarity. 

"Our first drop will be a major step towards our thought leadership in NFT technology in SEA,” says Bani Tan, regional operation director, POPS. “It also perfectly fits within our POPS ecosystem strategy and matches our focus towards Anime and LGBTQ content, social commerce, comics, gaming and merchandising." 

To accomplish this initiative, POPS has partnered with Gameflip as its digital payment partner. Gameflip will help enable POPS users to make transactions directly in the POPS app to buy POPS NFTs. The initiative includes plans to expand offerings in the new year with POPS stars.  

“From the very beginning, we at POPS have been on a mission to build the largest digital ecosystem of carefully curated content to educate and entertain all ages,” says Esther Nguyen, founder and chief executive officer, POPS. “The continuous improvement of NFTs marks an exciting time in our industry and makes for a perfect addition and fit for what we’ve built. Now the great digital content produced by POPS and POPS artists can bring value to users in new and groundbreaking ways in the NFT marketplace.”