Blue-Zoo will introduce the licensing program for its children’s animated series “Diby Dragon” at Brand Licensing Europe.

The series, produced by Fizzy Productions, launched earlier this year in July on Nick Jr. in the U.K. and follows Digby, an adventurous young dragon who lives in Applecross Wood with his best friends Grump Goblin, Fizzy the fairy and Chips the squirrel.

Blue-Zoo will introduce the brand to international licensees while Nickelodeon and Viacom Consumer Products manage the licensing program for the U.K.