The preschool-themed campaign will be available in the U.K. and Northern Ireland until Feb. 3  

EUROPE—DHX Brands has partnered with the U.K.’s National Day Nurseries Association for a nationwide campaign inspired by its preschool brand “In the Night Garden.”

The campaign aims to highlight the social and emotional benefits that the preschool brand provides children. It also features a variety of activities that feature characters from the series including water exploration with Igglepiggle, expressive dancing with Upsy Daisy and creating story stones with Makka Pakka.  

“We are delighted to be working with DHX Brands and their much-loved children’s property, ‘In the Night Garden.’ Our Early Years Experts have devised a range of activities linked to the show, which are all aimed at helping young children develop physically, socially and emotionally,” says Purnima Tanuku, chief executive, National Day Nurseries Association. “As the national experts in the nursery sector, we believe nurseries and parents will find the activities a useful resource, to help them make many ‘magical memories’ with their children.”

The new campaign, which is predicted reach over 6,000 nurseries and approximately 200,000 children across the U.K. and Northern Ireland, will take place until Feb. 3.