Millennium Entertainment International is on board to create a series of costumed character appearances, mall activations and more for the company’s flagship preschool brands.
Under the terms of the new deal, MEI will develop and manage all 20-minute shows, mall activations and costumed character appearances for the three brands in regions including Hong Kong, Indonesia, Malaysia, Singapore, Philippines, Turkey, United Arab Emirates, Qatar, Bahrain, Kuwait, Egypt, Oman and Saudi Arabia.
The agreement also emphasizes DHX’s commitment to growing the live events and attractions segment of its global consumer products business. Previously appointed licensees in the category include Paragon Creative for branded indoor attractions in the U.K., Europe and the Middle East, as well as FieryLight for an international, “Teletubbies”-themed stage show.
“Strong live events are essential to building and growing a relevant consumer-facing presence with the
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