DHX, Paragon Team for Themed Attractions

Preschool series inspires family entertainment centers and rides in Europe and the Middle East.

DHX Brands and Paragon Creative, a design and build company, have teamed to create bespoke themed attractions for TV series “Teletubbies,” “In the Night Garden” and “Twirlywoos.”

Under the partnership, Paragon will offer design, manufacture and build solutions within the U.K., Europe and the Middle East for attraction providers. Its designs will range from family entertainment center concepts to themed, ride-based attractions.

“We are thrilled to be working with the team at Paragon Creative to bring our brands to life through location-based entertainment,” says Danielle Tanton, manager, live events and attractions, DHX Brands. “Paragon’s expertise in this field and their strong creative ideas mean that licensees can easily bring these much-loved brands to fans in a wholly new immersive, interactive and engaging way.”

“We are certainly seeing a strong demand in the worldwide family entertainment center and theme park markets for branded turnkey attractions and we are delighted to be working with DHX Brands who are allowing us access to some of the most important children’s brands in the world,” says Mark Pyrah, chief executive officer, Paragon. “With our talent for creating world-class attractions, I’m really looking forward to exploring how we can bring the digital and physical together in brilliant new ways of engagement. Our teams are already hard at work and immersing themselves in this incredible content.”

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