The deal, which will see Spin Master distribute the plush, plastics and bath toys of "Teletubbies" master toy licensee Character Options, was negotiated on behalf of DHX Brands by CPLG.
“Significant momentum is building for the global launch of 'Teletubbies' and the addition of Spin Master adds a real catalyst to our partnerships on the brand,” says Peter Byrne, executive vice president, DHX Brands. “With their excellent retail relationships and expertise in understanding the marketing needs of high-profile toy brands, they are the ideal distributor in these core markets.”
The "Teletubbies" toy range is slated to hit shelves in 2016, following the launch of the show on U.K. commissioning channel CBeebies. DHX will be showcasing its new take on the classic brand this week at Licensing Expo. To find out more about DHX's plans for the property, check out
“'Teletubbies' has long been one of the most iconic brands in the preschool space, and Spin Master is beyond thrilled to be playing a key role in the introduction of the brand to a new generation of children,” says Adam Beder, executive vice president, global licensing, Spin Master. “We look forward to unveiling our new line of plush, bath, and plastic toys which are sure to excite all of the young 'Teletubbies' fans.”
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