The renewal complements DHX Media and BBC Worldwide’s sub-agent agreement with UYoung Media Group, which was appointed earlier this year to spearhead a licensing and merchandising push for “In the Night Garden” in China.
DHX Media has also signed an agreement with Shanghai V-Pop for the Chinese home entertainment rights to “Teletubbies” with DVDs launching at retail in 2014.
“‘Teletubbies’ and ‘In the Night Garden’ continue to be popular globally, and enjoy a huge fanbase in China,” says Steven DeNure, president and chief operating officer, DHX Media. “We are pleased to be renewing deals with both BBC Worldwide Asia and Shanghai V Pop, ensuring these properties continue to enjoy a significant consumer presence in China.”
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