The event included a green carpet as well as entertainers, craft activities, songs and dances. It also included a preview of an episode from the new series. Tinky, Winky, Dipsy, Laa-Laa and Po were on-hand for photo opportunities and more.
Celebrities in attendance included Arsenal soccer star Theo Walcott; TV personalities Kimberly Wyatt, Imogen Thomas, Charlotte Hawkins, Jasmin Harman, Nick Knowles, George Gilbey, Megan Salmon-Ferrari, Naomi Konickova; actors Linda Robson, Claire Sweeney, Tom Chambers, Anna Acton, Ben Hull, Hannah Waddingham, Katherine Parkinson, Kevin Eldon, Suzanne Shaw and Leon Ockedon.
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