DHX Debuts 'Night Garden' Bedtime Campaign

DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.

April 6, 2018

DHX Debuts 'Night Garden' Bedtime Campaign

DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app, based on children’s bedtime routines and the disruption caused by Daylight Savings Time.

DHX Brands has teamed up with sleep expert Mandy Gurney from Millpond Children's Sleep Clinic to share tips on how to stick to a bedtime routine and how to prepare children for the clock change on Oct. 26.

The new In the Night Garden website also has a dedicated Little Ones section specifically designed for preschoolers that is available both on desktops and as an app for mobile devices. The app features two brand-new games plus songs and clips as well as a Time for Bed section.

Immediate Media has also created a special bedtime activity booklet that is available as a downloadable PDF and as a special pull out in the current issue of the

In the Night Garden

magazine.

“Through the new website and the app we aim to engage parents and preschoolers beyond the TV screen through an immersive,

safe and age-appropriate digital experience,” says Victoria Bushell, vice president, global brand management, DHX Brands. “The Time for Bed section specifically supports the role we already know In the Night Garden plays in the bedtime routines of many preschoolers. Our campaign supports this and aims to help parents navigate the clocks change in order to maintain those all-important bedtime routines.”

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