Preschool property grows with party goods, apparel and more.
DHX Brands has signed six new North American licensees for its preschool property, “Teletubbies,” in a series of deals brokered by CPLG North America.
The new licensees include:
- Hybrid for apparel
- Amscan for paper and party goods
- Playtex for sippy cups, bottles, infant mealtimes and pacifiers
- Global Brands Group/AME for sleepwear
- Rasta Imposta for costumes and novelty hats
- TabTale for a mobile app
The new partners will join a lineup of previously announced licensees including Spin Master, Accessory Innovations, SG Company, Franco Manufacturing, Betesh and VTech, among others.
“These new deals, signed in the lead up to the U.S. broadcast launch on Nick Jr., are a testament to the overwhelming interest in this brand from licensees in North America,” says Tom Roe, commercial director, DHX Brands. “It’s a very exciting time–we have great companies on board for consumer products and we are looking forward to growing the ‘Teletubbies’ presence in North America for a new generation of fans.”