DHL Express and Universal Music Group have delivered the DHL Fast-Track series to North America. Leveraging both companies’ local and global expertise, the series connects emerging artists and fans through musical moments, including innovative digital activations, intimate performances, digital artist merchandise, eco-friendly initiatives and more.
Joining the international DHL Fast-Track program is the Los Angeles-based R&B-pop duo, Emotional Oranges (Avant Garden/4th & Broadway). Performing from Capitol Studios in Los Angeles on Nov. 4, the DHL Fast-Track performance will be the duo’s first virtual show. Fans will have the chance to experience and win digital and physical, limited-edition merchandise designed by the duo and delivered by DHL.
“Thanks to the team at DHL Fast-Track for helping us produce such a special virtual show (and our first one yet),” say Emotional Oranges. “We had the opportunity to collaborate with some very special artists at the iconic Capitol Studios in our hometown of Los Angeles.”
“We are very excited to be launching the first-ever pieces of digital merchandise by Emotional Oranges in partnership with Universal Music Group,” says Mike Parra, chief executive officer and global head of sponsorships, DHL Express Americas. “DHL has a strong legacy in both music and sustainable fashion, so it’s great to connect the two in a progressive and innovative way for fans.”
There will be three versions of sustainability-friendly merchandise. The first is a digital replication, available as an Instagram or Snapchat AR filter – free for fans to download, share and wear during the virtual show. The second is a hyper-limited version of the digital garment, with added creative imagination and flair that fans can enter to win. Third, there will be limited-edition physical garments produced from sustainably sourced materials also available for fans to win and hand delivered by DHL.
“We are constantly innovating beyond music with our partners, which made it especially exciting to the enter the world of AR fashion with DHL Express, who share our commitment to supporting emerging artists globally,” says Richard Yaffa, global head, Universal Music Group for Brands.
The Emotional Oranges’ performance is the second of a three-event global series, building off Zoe Wees’ exclusive livestream and the global launch in June. DHL Fast-Track will continue across the globe into 2022 with a final cultural music moment in Asia.