Devolver Digital Names Merchantwise as Licensing Agent

Merchantwise has been appointed by Devolver Digital to represent licensing and merchandising opportunities for the video game, “Cult of the Lamb” across the Asia Pacific region.   

Created by Melbourne and U.K.-based developer, Massive Monster, “Cult of the Lamb” launched in 2022 and instantly went viral, selling 4 million copies across the world on platforms including Xbox, PlayStation, Nintendo, PC and Mac.  

In collaboration with Devolver Digital, Merchantwise will develop fan-focused merchandise and collaborations in categories including fashion, toys and collectibles, homewares, gifts and novelties across priority markets including China, Japan, Korea, Southeast Asia, Australia and New Zealand. 

 “Merchantwise is delighted to be working with Devolver Digital on this brilliant and original new game which originated in our own hometown of Melbourne and has become a global success,” says Alan Schauder, chief executive officer, Merchantwise Group. “With its kawaii, dark-yet-funny character design, we believe that ‘Cult of the Lamb’ has all the attributes for success in the world of licensing and consumer products. Our specialist international gaming team led by Philippe Bost can’t wait to get started.”  

 “I am very happy to welcome Merchantwise as a key licensing partner for ‘Cult of the Lamb,’” says Fée Heyer, head, global licensing and partnerships, Devolver Digital. “The game is a massive hit worldwide with a huge and very loyal fanbase so it’s brilliant to secure international representation for consumer products across APAC through the Merchantwise team. They are joining us at an exciting time for ‘Cult of the Lamb’s’ consumer products program – we have already secured several exceptional partners and we are looking forward to meeting potential future partners next month at Brand Licensing Europe in London to complement Merchantwise’s activity.”