April 6, 2018
New line of Minions-inspired footwear and apparel will launch worldwide next week to coincide with Illumination’s new movie.
Universal Brand Development and Illumination have teamed up with Puma to launch a new footwear and apparel line featuring the fan-favorite Minions from the upcoming film Despicable Me 3, in theaters June 30.
The new Puma x Minions collection will showcase Stuart, Carl and Kevin on a robust assortment for children–including a twist on the traditional Puma Basket and laced Puma Basket shoes as well as Minion-themed track jackets, sweat pants, hoodies, t-shirts, bags, scarves and gloves.
For adults, Puma will launch its classic Suede and Disc Blaze sneakers with a variety of Minions-inspired graphics. On the apparel front, the line will include an oversized crew sweat, bomber jacket and oversized tee–all featuring subtle branding and name imprints of the Minions Stuart, Carl and Kevin. The range also includes a backpack.
The Puma x Minions footwear, apparel and accessories collection will be released worldwide in Puma stores, select lifestyle retailers and online at Puma.com, beginning June 29.
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