Dentsu Brings Japanese Hit to U.S.
Dentsu Entertainment has announced plans to adapt the popular Japanese TV series “The Little Battlers eXperience” for broadcast in the Americas. The series has already been picked up by Nicktoons, which will debut the show in the U.S. later this year.
Bandai America is already board for toys and recently unveiled their first line of LBX figures as part of its line of action figure model kits, SprüKits, at New York Toy Fair this week.
“Fans can build their favorite robots just like the main characters do in the show. The end result is great looking, highly detailed, accurately sized versions of Achilles and more,” says Craig Drobis, senior director of marketing, Bandai America.
The series follows the adventures of miniature, customizable robots and the kids who interact with them.
"The LBX franchise is a great example of Dentsu Entertianment USA’s approach," says Yuma Sakata, president and chief executive officer, Dentsu Entertainment USA. "The LBX series in Japan was creative and benefited from a coordinated launch by multiple partners in the broadcast, gaming, toy and licensee sectors. We think that, in working with our team of North American writers, producers, and partners, we will experience similar success in the Americas."